The first consumer computer came out in the mid-1970’s from IBM and then Apple. Since then computers have evolved and morphed into a mainstay of pop culture history.
My focus is on Dell computers and their mark in history. Their key to success is their business model of selling computers directly to the consumer, instead of through a middle-man, such as Best Buy or Circuit City. This concept is what I think separates these computers from their competition and why I think they are a popular culture artifact. When someone thinks of computers probably the first three names that come to mind is Apple, Dell and HP. The popular review website cnet.com consistently lists Dell Computers as one of the top rated computers. (CNet, 2007). In addition to being such an accessible computer to purchase you can customize your computer from the ground up, making you feel as though you made all the decisions with your computer. They have prompt shipping and 24/7 support.
To give you a bit of history about its origins, it was founded by Michael Dell, while a student at the University of Texas. His goal then is the same today – to build a computer that a consumer can directly buy. In 1996 anyone could purchase a Dell computer via the internet. By using this unique advertising model they were able to get the edge up on competitors and make their name known in all households.
I don’t think you could get through an evening of television without seeing a Dell computer commercial. Their newest advertisements focus on college students and how reliable and necessary their computers are.
I think that Dell computers, along with their competitors have become icons in the computer industry. Apple, HP and Dell are the most sought after computer and they all keep up with the latest trends and technology. The ownership of a home computer, like Dell stands for so much in our society. The connection to the internet, access to games and a place to store all your prized pictures, thoughts and personal information. It represents being a part of a generation that relays the message that you must own your own computer. A big piece of going off to college is owning your own laptop to take to classes and study sessions – it’s like being a part of a cult or a socially accepted culture.
Dell Computer review. (2007). CNet. Retrieved on October 18, 2007 from http://reviews.cnet.com/4511-5_7-4.html?qt=delldhsdesktopseditorsratingtab&do=1&ds=1
Dell Computer. (2007). Retrieved on October 18, 2007 from http://en.wikipedia.org/wiki/Dell_Computer
My focus is on Dell computers and their mark in history. Their key to success is their business model of selling computers directly to the consumer, instead of through a middle-man, such as Best Buy or Circuit City. This concept is what I think separates these computers from their competition and why I think they are a popular culture artifact. When someone thinks of computers probably the first three names that come to mind is Apple, Dell and HP. The popular review website cnet.com consistently lists Dell Computers as one of the top rated computers. (CNet, 2007). In addition to being such an accessible computer to purchase you can customize your computer from the ground up, making you feel as though you made all the decisions with your computer. They have prompt shipping and 24/7 support.
To give you a bit of history about its origins, it was founded by Michael Dell, while a student at the University of Texas. His goal then is the same today – to build a computer that a consumer can directly buy. In 1996 anyone could purchase a Dell computer via the internet. By using this unique advertising model they were able to get the edge up on competitors and make their name known in all households.
I don’t think you could get through an evening of television without seeing a Dell computer commercial. Their newest advertisements focus on college students and how reliable and necessary their computers are.
I think that Dell computers, along with their competitors have become icons in the computer industry. Apple, HP and Dell are the most sought after computer and they all keep up with the latest trends and technology. The ownership of a home computer, like Dell stands for so much in our society. The connection to the internet, access to games and a place to store all your prized pictures, thoughts and personal information. It represents being a part of a generation that relays the message that you must own your own computer. A big piece of going off to college is owning your own laptop to take to classes and study sessions – it’s like being a part of a cult or a socially accepted culture.
Dell Computer review. (2007). CNet. Retrieved on October 18, 2007 from http://reviews.cnet.com/4511-5_7-4.html?qt=delldhsdesktopseditorsratingtab&do=1&ds=1
Dell Computer. (2007). Retrieved on October 18, 2007 from http://en.wikipedia.org/wiki/Dell_Computer
2 comments:
Hi Janine,
I found your artifact interesting. I remember some of the classic Dell commercials. "Dude, your gettin a Dell". I myself am a firm believer in Dell's products. I have had 2 Dells in the past, a notebook and a desktop. Last fall I needed to replace my notebook (8 years old), and purchased an HP. It has been nothing but trouble so I had to replace it already. My new Dell just came Friday.
Hi Janine,
I liked your post. I just bought a dell laptop. It's great, and Dell was the first place that came to my mind when I knew I wanted to get one. I liked how you mentioned the advertising that they are doing to the college crowd and thier parents. They also make buying a computer very affordable by cutting out the middle man and by offering student discounts.
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